In the email marketing world, welcome emails enjoy higher transactions & revenue per email over regular promotional mailings. These first impression emails set the tone of your customer relationship. They are also the face of your brand for the customer. Thus, it becomes extremely important to have a good first impression.
Welcome emails should be sent immediately, on the first instance when a subscriber reaches out to your brand. Not only does it helps in familiarizing your brand, but also gives a head start to the customer to get engaged with your brand.
Creating a bond with the customers is a priority for a number of brands. For many, the customer is the king and giving the king a pleasant experience, along with aiding to the needs is the highest priority.
According to a study only 57.7% of brands greet new subscribers with welcome emails. This is pretty low compared to the importance of these emails. Apparently, welcome emails have 4 times the open rate and 5 times the click-through rate of a standard email marketing campaign.
Here are a few pointers to take care before sending the perfect welcome email:
Increase Brand Visibility
Welcome emails increase brand visibility as it is the first email sent to the subscriber from the brand. The welcome email must have a welcoming and enticing tone to it. Showcasing your brand can add brownie points, as making the subscriber familiar with your brand is the key to a great relationship.
Always stay safe. With the CAN SPAM act many marketers fear approaching new leads. Having a personal white-listing section at the top/beginning of your email can keep you in the safe-sender list making it easy for you to send emails without fearing, being spammed.
Make sure your first interaction with your subscriber is pleasant. Have options where the subscriber can interact with you. This will give a more personal and special feeling to the subscriber. Providing help options for beginners or having a mini guide to your brand history can add value to your brand. Don’t hesitate to have an open platform where the subscriber can approach your brand.
Personalization is catching up. Having personalized emails add a touch of warmth in the email. Addressing the subscriber with their name or having personalized content or offers can really spark up the interest of the subscriber. It is noted that personalized emails deliver six times higher transaction rates, but 70% of brands fail to use them.
Have Other Platforms
Integrating other platforms is a great way to increase brand visibility. Having social sharing tabs can increase your views and followers.
Expand your list. Include sign up options. You can also use the offline and online methods, whatever goes well with your brand.
- Welcome emails enjoy higher transactions & revenue per email over regular promotional mailings.
- Welcome emails set the tone of your customer relationship.
- Welcome emails should be sent immediately.
- 57.7% of brands greet new subscribers with welcome emails.
- Welcome emails have 4 times the open rate and 5 times the click-through rate of a standard email marketing campaign.
- Welcome emails increase brand visibility.
- Personalized emails deliver six times higher transaction rates, but 70% of brands fail to use them.
- Integrating other platforms is a great way to increase brand visibility.